Read more about Digital Marketing in China. Otherwise your messages only reach users outside of China. If you want to reach these Chinese users, you should have a registered office on site. The overwhelming majority of WeChat users live in China.

The targeting options are excellent! Local presence This can be an effective means to increase reach and popularity. Moments AdvertisingĪs with Facebook, ads can be featured in the newsfeed (only this is called Moments here). This means you have to drive traffic to your account yourself as there is no organic search that will lead potential customers to your WeChat shop. Understand the shop feature rather as an additional service that is hosted within the app. If you sell bicycles, potential customers will not find your WeChat bike shop if they are not already connected to your brand account. However, the company must already be known to the user. Ultimately, this aspect does not differ much from other areas of the world: Content is king! WeChat Store is not AmazonĬompanies can sell their products directly through WeChat. For this reason, for example, it is worth considering creating gamification elements so that users can actively engage with the brand. Games are particularly popular on WeChat. Simply sharing information about the company will not spark enthusiasm in the Chinese market. Companies should seek support from local partners and create content that really makes sense for the Chinese market. It makes little sense to simply translate the Facebook and Twitter content and share it on WeChat. The downside: You can not share as many posts with followers as a subscription page. A taxi company or a bank can offer services directly in the app and reach customers cost-effectively and directly. Service pages are actually about providing services. The former is the most comparable to a Facebook page: companies can share content - text, image or video - with their followers. There are the two options 'Subscription' and 'Service'. WeChat marketing Which platform is the right one?īefore brands create an account, they need to be clear about their strategy. Before starting, there are some basic considerations: But it is not enough to simply transfer the social media strategy for Facebook to the Chinese counterpart. As a rule, this also makes WeChat the primary touchpoint between Chinese consumers and brands who want to develop this growing market for themselves. WeChat provides users with a variety of features that let them immerse themselves in the app. The taxi ride is not only booked through the app, but also paid with it. But WeChat also features in-app shops and has also become a transaction service with WeChat Pay. In China, there is practically no way around WeChat, especially because the app affects the everyday life of the users much more than Facebook: talking to friends, finding new contacts and following companies are functions that we know from other social networks. According to the '2016 WeChat Impact Report', more than 60 percent open use the app more than ten times a day. It is one of the apps with the most active monthly users worldwide. The user numbers are nevertheless impressive: almost a billion users are registered. To date, the app has not managed to penetrate the international market. But let us start with some numbers: WeChat was first available in 2011. In many aspects very similar to Facebook, there are also some significant differences, which have great marketing potential. Unlike the name WeChat suggests, the app is far more than a mobile messenger. If you want to be successful in China, there is no way around an account there. Facebook is blocked in the Middle Kingdom: WeChat dominates here. Google is by no means the first address for search queries in Russia and China. Although the Internet seems to have made the world a global village, there are still large local differences.

Wechat china